Privacy Policy

This Privacy Policy applies to startup-market.com, an independent research and editorial platform operated for the purpose of providing entrepreneurs with information, comparisons, and reviews of business formation services and tools.

This policy applies to all visitors and users of the website, regardless of how you access it — whether on desktop, mobile, tablet, or through any other device or browser.

If you have any questions about how we handle your information, please contact us at hello@startup-market.com at any time.

We collect two types of information: information you provide voluntarily, and information collected automatically when you visit the website.

Information You Provide Voluntarily

We only collect personal information that you actively submit to us, such as when you use our contact form or send us an email.

Information Collected Automatically

When you visit startup-market.com, certain information is collected automatically by our hosting infrastructure and third-party analytics tools:

• Log Data: IP address, browser type and version, operating system, referring URL, pages visited, and time/date of visits
• Device Information: Device type, screen resolution, and general geographic location (country or region level only)
• Usage Data: Pages viewed, time spent on pages, links clicked, and navigation patterns within the website
• Cookie Data: Information stored in cookies placed on your device (see Section 4 for full cookie details)

We use the information we collect for the following purposes. We only use your data in ways that are consistent with the reason it was originally collected.

• Responding to Inquiries: To reply to messages, questions, and feedback submitted through our contact form or email
• Improving the Website: To understand how visitors use our site and to improve the content, layout, and user experience
• Analytics & Performance: To monitor website traffic, diagnose technical issues, and measure the effectiveness of our content
• Security & Fraud Prevention: To detect and prevent malicious activity, spam, or misuse of the website
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Affiliate Tracking: To track affiliate link clicks and conversions for commission attribution purposes (no personal data is shared with affiliates)

Cookies are small text files placed on your device when you visit a website. We use cookies and similar technologies to operate the website, analyze usage, and support our affiliate program.

StartupMarket participates in affiliate programs with third-party service providers. When you click an affiliate link and visit a third-party website, that website operates under its own independent privacy policy.

We do not pass your personally identifiable information to affiliate partners. Affiliate tracking is based on anonymous click and session tokens only.

Third-Party Services We Use

• Google Analytics: Website traffic analysis and audience insights. Data is anonymized and aggregated. Google Privacy Policy →
• Affiliate Networks: ThirstyAffiliates and direct affiliate programs for link management and conversion tracking
• Hosting Provider: Our web hosting provider may collect standard server log data as part of infrastructure operations
• Content Delivery Network (CDN): Used to serve website assets efficiently; may log request metadata for performance purposes

We do not sell, rent, or trade your personal information to third parties. We may share information only in the following limited circumstances:

• Service Providers: With trusted service providers who assist us in operating the website (e.g., hosting, analytics), who are contractually obligated to keep your data confidential and use it only for the services they provide to us
• Legal Requirements: If required by law, court order, or governmental authority, or to protect our legal rights, property, or safety
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of our assets, your information may be transferred as part of that transaction, subject to the same privacy protections
• With Your Consent: In any other circumstance where we have your explicit prior consent

We retain personal information only for as long as necessary to fulfill the purpose for which it was collected, comply with legal obligations, or resolve disputes.

You may request deletion of your personal data at any time by contacting us at hello@startup-market.com. We will process your request within 30 days, subject to any legal retention obligations.

Depending on your location and applicable law (including GDPR for EU/EEA residents and CCPA for California residents), you may have some or all of the following rights regarding your personal data:

To exercise any of these rights, email us at hello@startup-market.com with your request. We will respond within 30 days. We may need to verify your identity before processing the request.

StartupMarket is designed for and directed at adults — specifically entrepreneurs, small business owners, and individuals exploring business formation options. Our content is not directed at children under the age of 13.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page.

For significant changes that materially affect how we use your personal data, we will make reasonable efforts to notify you — such as by placing a prominent notice on the website.

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please don't hesitate to reach out. We aim to respond to all privacy-related inquiries within 30 days.

You also have the right to lodge a complaint with a supervisory authority if you believe your personal data has been processed in violation of applicable data protection law. For U.S. users, you may contact the Federal Trade Commission (FTC) at ftc.gov.